From Diamonds to Empowerment: How One Designer is Redefining Luxury

In a world where luxury often comes with a hefty price tag and an air of exclusivity, Jessica McCormack is breaking the mold. The Kiwi-born designer, known for her effortless style and commitment to accessibility, has taken the fine jewellery industry by storm with her unique approach to diamond design.

McCormack’s eponymous brand, founded in 2008, has become a go-to destination for style icons and Hollywood A-listers alike. From Zoë Kravitz to Margot Robbie, her pieces have adorned the red carpet, but it’s her “day diamonds” – everyday, wearable jewellery – that truly sets her apart.

A Different Kind of Luxury

McCormack’s philosophy is built on the idea that luxury should be accessible, not just exclusive. She believes that diamonds should be worn every day, not saved for special occasions. Her designs reflect this approach, with pieces like the Gypset earrings, which feature suspended button-back diamonds, sapphires, emeralds, or rubies, designed to be worn with anything from a tee to a gown.

This flexibility and versatility have made McCormack’s pieces a staple in many women’s wardrobes. Sabrina Elba, a longtime fan and friend, swears by the brand’s ability to “go with everything.” “Her work is a no-brainer for me,” she says. “Extremely versatile, easy to dress up or down, but also the kind of pieces you can keep in the family forever.”

Empowerment through Jewellery

McCormack’s commitment to empowerment extends beyond her designs. She believes that buying jewellery should be a personal choice, not a gift from a partner. “It’s a good change in the psychology of buying,” she says. This sentiment resonates with many of her clients, including Dr. Barbara Sturm, who recently commissioned a custom divorce ring from McCormack.

The “Rush Hour” collection, designed for the working woman, embodies this theme. Bolder and more sculptural than previous offerings, these pieces are McCormack’s take on power dressing. As she says, “Art and creativity are about joy. Why does it have to be serious and snooty?”

A Grounded Approach

Despite her success, McCormack remains grounded and down-to-earth. Her Kiwi upbringing and New Zealand accent still shine through, even after 25 years in the UK. Her approach to collecting art and antiques is truly democratic, with blue-chip names sitting alongside anonymous works and pieces by up-and-comers.

As she prepares to open her first store in New York, McCormack’s passion for her craft remains unwavering. Her jewellery is not just a status symbol, but a reflection of her values: ease, comfort, and a commitment to making luxury accessible to all.

A New Era in Fine Jewellery

Jessica McCormack’s approach to fine jewellery is a breath of fresh air in a industry often mired in tradition and exclusivity. Her commitment to empowerment, accessibility, and joy is a testament to the power of design to challenge conventions and inspire change. As she says, “If it’s unwearable, what’s the point?” With McCormack at the helm, the future of fine jewellery looks bright – and accessible to all.