Embracing Cultural Heritage and Sustainable Style with Māori Designer Kiri Nathan

As the seasons transition from autumn to winter, our wardrobes often require a refresh to stay on-trend. This winter, consider embracing the timeless appeal of denim with six head-to-toe outfits that exude modern style and comfort. For those looking for a unique perspective, we’re highlighting the work of Māori designer Kiri Nathan, whose eponymous label is making waves in the fashion industry with its bold and innovative approach to traditional Māori motifs.
Kiri Nathan’s journey into the fashion industry began with a desire to showcase the rich cultural heritage of her Māori ancestors. With a background in fine arts and textile design, Nathan’s label combines traditional Māori patterns and symbols with modern silhouettes and materials. The result is a distinctive and captivating aesthetic that’s both deeply rooted in Māori culture and undeniably fashion-forward.
In addition to her denim ensembles, Nathan’s collection also features a range of autumn-inspired outfits that showcase her expertise in tonal dressing. By incorporating a range of earthy tones and textures, Nathan creates a cohesive and stylish wardrobe that’s perfect for the season. Her designs are not only visually striking but also tell a story of her people’s history and connection to the land.
Beyond the world of clothing, Nathan’s label is also committed to promoting self-care and sustainability. Her business model prioritizes slow fashion, encouraging customers to invest in high-quality pieces that will stand the test of time rather than fast fashion’s disposable approach. This philosophy is reflected in her mantra, “handle with care,” which serves as a reminder to treat not only our clothes but also our bodies and the environment with kindness and respect.
Finally, as we look ahead to the warmer months, our attention turns to the perfect summer swimsuits. Nathan’s label offers a range of modern and comfortable designs that are perfect for city escapes or beach vacations. Whether you’re looking for a bold statement piece or a more understated option, Kiri Nathan’s label is sure to have something that fits your style and needs.



