As competition rises and markets shift, the food chain giant seeks strategic support to expand and adapt

JAB Holding, the European investment firm behind a portfolio of globally recognized consumer brands, is reportedly in search of a new investor for its food and beverage chain, Pret A Manger. The move comes amid rising operational costs, shifting consumer preferences, and the growing competition in the fast-casual dining market.

Pret A Manger, known for its fresh sandwiches, organic coffee, and healthy grab-and-go options, has seen significant expansion since JAB acquired the company in 2018. Despite weathering the storm of the COVID-19 pandemic and adapting with more digital ordering and delivery options, Pret now faces the challenge of maintaining growth in an increasingly saturated and demanding marketplace.

Sources close to the matter suggest that JAB is not seeking a full exit but rather a strategic partnership to boost Pret’s long-term potential. A partial sale could inject new capital and perspective, especially as the brand explores international markets beyond its core base in the UK and the US. Analysts see this as a sign that JAB is recalibrating its investment model in the post-pandemic era, focusing more on profitability and strategic alignment than just scaling for scale’s sake.

Pret has already begun experimenting with store formats, including smaller satellite locations and delivery-only kitchens. It has also invested in subscription-based models and loyalty programs to attract and retain customers. Still, margins remain tight as inflation continues to affect food prices and wage demands rise across service industries.

Market watchers believe that a new investor could bring not only capital but also digital transformation expertise, logistics strength, or access to new regional markets. The ideal partner, insiders say, would align with Pret’s ethos of fresh, sustainable, and ethically sourced food, while also offering avenues for growth.

As the food retail space continues to evolve, JAB’s decision to open the door to new investment in Pret reflects a broader trend of reassessing legacy assets in light of future resilience. Pret A Manger’s next chapter may well depend on the investor it brings to the table — one who sees value not only in sandwiches and coffee, but in a brand committed to fast food with conscience.

The coming months will likely determine whether JAB can secure the right partner without compromising the identity that has made Pret A Manger a staple on high streets around the world.