Individualism vs. Teamwork: How Fifa’s Embrace of Celebrity is Undermining the Sport’s Core Values

Fifa’s recent decisions, particularly at the Club World Cup, have revealed a fundamental tension at the heart of football. The organization’s focus on individual celebrities, as seen in the elaborate walk-ons and celebrity-driven marketing campaigns, has created a disconnect between the sport’s values and its leadership.

The Club World Cup, in particular, has been marred by Fifa’s failure to understand that football is a team sport. The individualized approach to player introductions, complete with fake celebrations and prolonged waits for each player to enter the pitch, is a far cry from the traditional team-based ritual of walking out together. This emphasis on individuality is not only unnecessary but also undermines the sport’s core values.

Fifa’s decision to prioritize celebrity over substance is also reflected in its qualification process. The organization’s desire to feature high-profile players, such as Lionel Messi, has led to gerrymandering and an uneven playing field. This self-serving approach has resulted in teams like Inter Miami, which are struggling to qualify for the tournament, being given preferential treatment.

The consequences of Fifa’s individualized approach are far-reaching. The sport’s focus on celebrity has created a culture of self-promotion, where players prioritize their own interests over team success. The marketing of football is almost exclusively focused on individuals, with lineups being introduced on TV like characters in a scripted show. This emphasis on image and self-projection may have mattered less in the past, but with the increasing use of data, it’s clear that talent and teamwork are what truly matter.

The best teams in football, such as Paris Saint-Germain, have come to understand this. They’ve shifted their focus from signing high-profile stars to building cohesive teams that can work together towards a common goal. This approach has led to success on the pitch, with PSG winning the Champions League and the inaugural world title in the expanded format.

However, Fifa’s leadership seems stuck in its ways, prioritizing celebrity over substance. The organization’s president, Gianni Infantino, has been criticized for his populist approach, which emphasizes vision over practical reality. His decision to expand the World Cup to 48 teams, without considering the logistical implications, is a prime example of this.

The tension between individualism and teamwork is a fundamental one in football. What is success in modern football? Is it winning trophies, making money, or becoming famous? The answer is not clear, and Fifa’s approach has only blurred the lines further. As the sport continues to evolve, it’s essential that its leaders prioritize the values that make football great: teamwork, sportsmanship, and a passion for the game itself.