Unleashing Creativity and Efficiency in the Modern Business

As an entrepreneur, the ability to experiment and innovate is crucial for success. However, finding the time and space to be creative can be a daunting task. With the rapid advancements in artificial intelligence (AI), entrepreneurs now have the opportunity to free up their time for more important tasks and focus on what truly matters – innovation.
For Aytekin Tank, the founder and CEO of Jotform, tinkering has always been a vital part of his entrepreneurial journey. When he released his first product in college, his goal was not to make money, but to build something for the sake of it. He saw a problem and decided to create a solution. Not every project he’s worked on has been successful, but that’s okay. The tinkerer mindset doesn’t require a 100% success rate.
In fact, Tank has become more convinced than ever that great things come from those who tinker. Recent leaps in AI capabilities have made experimentation easier and more accessible than ever. With AI, entrepreneurs can offload tedious tasks such as debugging code, designing user interfaces, and writing copy from scratch, freeing up time to focus on more creative pursuits.
AI has also become an indispensable tool in automating routine tasks that consume a significant amount of time. For example, email management is a task that can quickly become overwhelming, especially for entrepreneurs who receive hundreds of emails every day. AI-powered email assistants can help filter out spam, sort emails into categories, and even respond to routine queries, freeing up time for more important tasks.
Similarly, AI can help with data analysis and reporting, tasks that are often time-consuming and tedious. AI-powered tools can help analyze large datasets, identify trends and patterns, and even generate reports, saving entrepreneurs countless hours of time and effort.
Tank’s own experience with AI has been transformative. After taking an eight-month break from his business, he returned to the office with a newfound appreciation for the importance of focus. He decided to limit the areas of his business that he would focus on, and instead, use AI to take on some of his most time-consuming tasks. For example, he’s refined his email filtering technique with the help of an AI agent, which autonomously sorts and responds to routine queries.
He’s also used AI to automate tasks such as social media management, content creation, and even customer support. By automating these tasks, Tank has been able to free up time to focus on more strategic and creative pursuits, such as product development and innovation.
The result has been a significant increase in productivity and a renewed sense of creativity. Tank has been able to focus on blueprints and layout concepts for uninterrupted stretches of time, and his business has benefited as a result. The space to tinker has allowed him to explore new ideas and innovate in ways that he never thought possible.
For entrepreneurs, AI has afforded them more of the most valuable resource they have – time. And in Tank’s experience, that’s where everything worthwhile happens.
Some of the AI-powered tools that Tank has used to automate routine tasks include:
Email management tools such as Sanebox and HubSpot
Data analysis and reporting tools such as Tableau and Power BI
Social media management tools such as Hootsuite and Buffer
Content creation tools such as Content Blossom and WordLift
Customer support tools such as Zendesk and Freshdesk



