Aesthetic Experts Weigh In on the Non-Surgical Trend Taking Over Social Media

In the world of aesthetics, where social media has created a culture of perfection and self-criticism, a new trend has emerged to address the issue of facial asymmetry. Facial balancing, a non-surgical cosmetic procedure, is gaining popularity as a subtle way to enhance and harmonize the proportions of the face using injectable dermal fillers.
According to Dr. Glenicia Nosworthy, an internal medicine physician who specializes in aesthetic medicine and founder of Glo by Glen Facial Optimization in Brooklyn, New York, facial balancing is a meticulous process that involves the strategic placement of filler in specific areas of the face to help restore volume, improve facial contours, and create a more symmetrical appearance.
“The goal of facial balancing is to create a more balanced and aesthetically pleasing appearance by addressing areas of volume loss, asymmetry, or disproportion,” explains Dr. Nosworthy. “It’s a natural, symmetric appearance that patients desire, not an overdone look.”
Dr. Corey L. Hartman, a board-certified dermatologist and founder of Skin Wellness Dermatology in Birmingham, Alabama, notes that facial balancing is ideal for anyone bothered by facial asymmetry, volume loss, or disproportion. “In my office, I always perform a thorough consultation to assess if a patient is a good candidate,” he adds. “My assessment includes reviewing their past medical and surgical history, prior aesthetic procedures, skin health, medications, allergies, and more.”
For mature patients with laxity, Dr. Nosworthy recommends combining facial balancing with other skin regenerative treatments, such as the NeoGen PSR, which is great for tightening the skin naturally and non-surgically. “This combination approach can provide even more dramatic results and improve overall facial appearance,” she says.
The cost of facial balancing varies from practice to practice and patient to patient, with an average range of $900 to $1,500. However, this cost can be broken down into several factors, including the type and amount of filler used, the number of treatment areas, and the expertise of the practitioner.
Before undergoing facial balancing, patients should discuss their current skincare routine with their dermatologist to ensure they are using the right products. “This is crucial in achieving optimal results and minimizing potential complications,” says Dr. Hartman.
On the day of the treatment, patients should arrive with clean, dry skin, free of makeup and any other skincare products. The treatment itself lasts 15-20 minutes and isn’t overly painful, although a numbing cream can be applied to reduce discomfort. “We take every precaution to ensure our patients are comfortable and relaxed throughout the procedure,” adds Dr. Sung.
After the treatment, patients can expect minimal swelling and immediate results. However, it’s essential to follow post-treatment care instructions, which may include gentle skin care, avoiding strenuous exercise, and applying cold compresses to reduce swelling. “We also recommend avoiding heavy makeup and harsh skincare products for a few days after the treatment,” advises Dr. Nosworthy.
While facial balancing can be an effective way to address facial asymmetry, it’s essential to have realistic expectations and a positive attitude towards one’s appearance. “Patients must be in good mental health with realistic expectations and whose conditions and concerns are moderate enough not to require surgical intervention,” notes Dr. Sung.
Ultimately, facial balancing is a personalized approach to facial enhancement that requires expertise, care, and attention to detail. By consulting with a qualified practitioner and following proper post-treatment care, patients can achieve a more balanced and aesthetically pleasing appearance without the need for surgery.
What to Expect from a Facial Balancing Treatment
- Duration: 15-20 minutes
- Pain level: Minimal discomfort, with numbing cream available upon request
- Swelling: Minimal, with most patients able to resume daily activities immediately
- Results: Immediate, with optimal results visible within 2-3 days
- Cost: $900 to $1,500, depending on the practice, patient, and treatment area
- Follow-up care: Gentle skin care, avoiding strenuous exercise, and applying cold compresses to reduce swelling


