Daughter of Chinese Tech Tycoons Taking TikTok by Storm With Her Luxury Lifestyle

Becca Bloom, real name Rebecca Ma, has rapidly become the reigning queen of TikTok’s luxury subculture known as #RichTok. At just 25 years old, she’s behind some of the platform’s most viral luxury content, mesmerizing audiences worldwide with glimpses into her opulent day-to-day life—private jet rides, caviar breakfasts for her cats, and jewelry hauls featuring Bulgari, Cartier, and Van Cleef & Arpels. Bloom’s online persona is a seamless blend of Silicon Valley heiress and hard-working finance professional, attracting millions of followers in record time.

Bloom was raised in Atherton, California—recognized as America’s wealthiest zip code—with both her parents, Simon Yiming Ma and Heidi Chou, celebrated as successful tech entrepreneurs. The couple founded Camelot Information Systems, a Chinese software and IT services company, which was briefly listed on the New York Stock Exchange in 2010 before a private buyout in 2014. This financial empire set the stage for Becca’s ultra-affluent upbringing, while she often highlights her parents as self-made inspirations, having “built a company with 5,000 employees”.

Far from the stereotype of an idle heiress, Bloom captained a robotics team in high school and launched StudyPal, a peer-to-peer tutoring startup she later sold, all before graduating from USC’s Marshall School of Business. Bloom’s professional journey includes a stint in fintech and co-founding Hearth Wireless Chargers. Her fiancé, David Pownall, is a software engineer at Google, appearing frequently in her posts about luxury date nights and global getaways.

TikTok Explosion: #RichTok’s Newest Star

Becca’s meteoric TikTok rise began in January 2025, quickly amassing over 3.8 million followers in less than eight months—and 5.4 million across all platforms. Her content doesn’t simply flaunt wealth: Bloom’s unique style balances extravagance with self-deprecating humor and candid life lessons. Videos often feature luxury shopping sprees, abalone breakfasts plated on Versace dishes by a private chef, estate tours, and insider access to fashion weeks and private galas—including exclusive Van Cleef & Arpels events in Capri.

Latest News and Headlines

TIME’s 100 Best Creators: In July 2025, Bloom was named to TIME’s prestigious 100 Best Creators List, solidifying her influence beyond TikTok.

Signing with UTA: April 2025 saw Bloom signing with United Talent Agency, joining a roster that includes Emma Chamberlain and Charli D’Amelio.

Wedding in Lake Como: August headlines have been buzzing about her upcoming Italian wedding at the end of the month, expected to be a showcase of fairy-tale luxury.

Bulgari and Chanel Appearances: Bloom has been seen at high-profile luxury brand events throughout summer 2025, from Bulgari’s presentation in Taormina to Chanel Haute Couture in Paris.

Criticism and Public Debate

While Bloom’s accounts are emblematic of a resurgent “loud luxury” era, her presence prompts public discussion on wealth, privilege, and social responsibility. Some praise her authenticity and work ethic, while others question her use of privilege—suggesting more could be done for social causes. Bloom has responded by stressing her desire to build her own success, separate from her parents’ legacy.

Unlike many influencers, Bloom neither apologizes for her privilege nor pretends to relate to everyday viewers. Instead, she pulls back the velvet curtain with a mix of exclusivity and light-hearted candor, offering an unvarnished look into the realities of extreme wealth—even as she professes a “rule of not clapping for participation, only for winning”.

Becca Bloom is more than a showcase of wealth; she represents a new breed of creator effortlessly fusing tech legacy, entrepreneurship, and unapologetic luxury for an internet era fascinated with exclusivity—making her the face of TikTok’s #RichTok in 2025.