Silvia Venturini Fendi Leads the House into Its Next Chapter with a Focus on Sophistication and Inclusivity

At Milan Fashion Week, Fendi unveiled a collection that redefined elegance through the lens of childrenswear, blending practicality with high fashion. Silvia Venturini Fendi, the creative director and granddaughter of the brand’s founders, drew inspiration from her large family, including her pregnant daughter and her 18-year-old granddaughter, who she calls her “fiercest critic.” The collection featured adjustable elastics and elegant grosgrain pull-tapes, creating a gentle definition at the hem of jackets and the waist of dresses. The result was a sophisticated, unexpectedly refined look that worked beautifully across a diverse range of body types, as showcased by a cast of all ages and sizes.

As Fendi marks its centenary, the brand is in a celebratory mode, with the opening of its new flagship store in Milan’s city center—Palazzo Fendi Milano. The store, designed to reflect the brand’s heritage and innovation, is a major highlight of the season. The space features a mix of historical artifacts, archival pieces, and modern design elements, creating an immersive experience for visitors. The store’s opening was timed to coincide with the fashion show, reinforcing Fendi’s commitment to celebrating its legacy while embracing the future.

While the future of the creative direction remains uncertain following Kim Jones’ departure, rumors suggest Maria Grazia Chiuri may be in the running for a future role, though her recent exit from Dior could complicate negotiations with LVMH, the luxury giant behind Dior and Fendi. For now, Fendi remains focused on its legacy, standing out in a season filled with designer debuts and fresh faces as the luxury industry navigates a challenging landscape.

Meanwhile, other Italian fashion houses like Gucci and Prada are also introducing new creative directions. Gucci’s new designer, Demna, aims to inject a fresh energy into the brand, while Prada’s collection reflects the complexities of the modern world, drawing inspiration from the intersection of technology and fashion. At Jil Sander, Simone Bellotti returned to the purist, industrial-toned minimalism that is the trademark of the house founded by Heidemarie Jiline “Jil” Sander in 1968. Bellotti, who has worked behind the scenes at Gucci and headed up the house of Bally, presented a crisp silhouette of snug layered knits, pencil skirts with bare legs, and slim Oxford brogues. Minimalism, though often seen as understated, resonated with the brand’s core audience.

Fendi’s show was a triumphant celebration of its 100-year journey, emphasizing not only its rich history but also its ability to adapt and innovate. Silvia Venturini Fendi expressed her pride in the collaborative effort behind the collection, saying, “I could talk for days about all the things I’ve seen, in this life in fashion. I’m very happy.” As the fashion world continues to evolve, Fendi’s centenary season serves as a reminder of the enduring power of family, tradition, and reinvention.