With the regional market currently pegged at about USD 6.13 billion, industry watchers expect innovation, broader consumer reach and performance‑driven trends to propel it toward around USD 9.2 billion by 2030.

The European sports‑nutrition market is entering a robust growth phase, driven by a convergence of performance demand, wellness trends and product innovation. According to market research from Mordor Intelligence, the region’s sports‑nutrition market is estimated at roughly USD 6.13 billion in 2025, and is projected to expand to approximately USD 9.20 billion by 2030, representing an anticipated compound annual growth rate (CAGR) of about 8.5%.

While multiple reports vary slightly in their projections, the consensus is clear: Europe’s sports‑nutrition segment is moving from niche athlete use toward mainstream fitness and lifestyle consumers.

Drivers of Growth
Several key forces underlie this upward trajectory:

• Expanding consumer base beyond elite athletes
• Innovation in product formats and ingredients
• Fitness culture and lifestyle trends
• Distribution‑channel evolution
• Premiumisation and clean labels

Regional and Segment Highlights

• Germany is among the fastest‑growing national markets in Europe.
• Protein products dominate, but non‑protein supplements are growing fastest.
• Online retail and supermarkets/hypermarkets are major growth channels.

Innovation & Market Trends Worth Watching

• Plant‑based and sustainable nutrition
• Personalised nutrition and connected fitness
• Functional performance beyond muscle building
• E‑commerce and direct‑to‑consumer (D2C) models
• Regulatory and quality assurance focus

Challenges & Risks

• Price sensitivity and accessibility
• Regulatory complexity
• Counterfeits and quality issues
• Market saturation and brand fragmentation
• Macro‑economic headwinds

Outlook & Strategic Implications
For companies operating in or entering the European sports‑nutrition space:

• Focus on science‑backed innovation.
• Expand multi‑channel distribution.
• Align with lifestyle and wellness consumers.
• Invest in trust and supply‑chain transparency.
• Monitor country‑specific dynamics.

Conclusion
As of these days the European sports‑nutrition market stands poised at an estimated USD 6.13 billion and is on track toward approximately USD 9.2 billion by 2030. This growth is driven by innovation, expanding consumer bases, lifestyle fitness adoption and omnichannel distribution. Challenges remain, but the long‑term outlook is strong for brands and investors alike.