With legends Al Pacino and Robert De Niro fronting the story of connection—and Tobe Nwigwe delivering the theme song—Moncler’s “Warmer Together” campaign drops this week alongside a fresh product release.

Today marks the global launch of Moncler’s emotionally charged “Warmer Together” campaign, a thoughtful melding of celebrity, music and fashion that goes beyond just outerwear. The Italian luxury label has brought together two of cinema’s most enduring figures—Al Pacino and Robert De Niro—to embody the brand’s core message of connection and human warmth.

Old friends, new statement
Shot in stark black‑and‑white by famed photographer Platon, the campaign imagery places Pacino and De Niro in intimate yet visually powerful settings—at a table facing each other, on a rooftop against the Manhattan skyline, in moments of quiet camaraderie. While the two actors have shared screen time before, this marks their first joint campaign for a luxury brand.

In a press release, De Niro noted: “Warmth was never about the outside. It was always about what was happening on the inside.” Pacino added: “Friendship is the greatest thing you can have. Friends, people whom you share the same world with. There is just an innate trust. And the understanding of life.”

Music meets fashion
In parallel with the visual campaign, Moncler tapped Tobe Nwigwe—its ambassador—for a new rendition of Bill Withers’ classic “Lean on Me.” The cover serves as the campaign’s soundtrack, underscoring themes of support, solidarity and companionship. A live performance in New York City further brought the message to life, with the city’s skyline as backdrop and fashion pieces worn in‑scene by the artist.

Product drop: heritage meets city‑style
Moncler’s co‑founder and CEO, Remo Ruffini, emphasised that while the brand’s roots lie in alpine wear, the campaign is designed to shift focus from mere insulation to human warmth. Accordingly, featured pieces in the collection include a revived Maya 70 down‑quilted hero jacket, and a new short hooded puffer named Bretagne, designed for urban cold rather than mountain climbs.

Why it matters
In a crowded luxury‑fashion universe, brands increasingly emphasise storytelling over specs. Moncler’s move to combine cinema legends, a music narrative and a collection drop aims to deepen emotional resonance. The pairing of Pacino and De Niro—symbols of enduring professional and personal bonds—elevates the message beyond seasonal outerwear.

Moreover, the campaign arrives as consumers look for authenticity and relational narratives. By aligning a luxury puffer with themes of trust and friendship, Moncler positions itself not just as a winter wardrobe choice, but as a cultural statement about togetherness.

What to look for

• The campaign will roll out globally across outdoor displays, digital channels and social media in coming days, with behind‑the‑scenes films and interviews.
• The “Warmer Together” product collection is available now (in select markets) and emphasizes limited‑edition introductions alongside Moncler’s core outerwear staples.
• The soundtrack version of “Lean on Me” by Tobe Nwigwe is streaming across major platforms, tying music and fashion in one narrative thread.

In sum
For this Thursday, Moncler doesn’t merely launch another seasonal collection—it presents a mood, a mindset and a meaningful collaboration. By uniting icons of screen and song with outerwear designed for connection, the brand stakes a claim on warmth beyond the weather. As the tagline alludes: we are indeed warmer together.