With the recent takeover of a major Italian house fresh in its rear-view mirror, the Milan luxury powerhouse signals further dealmaking — leaving the door open for more moves by the end of next year.

Milan — The Italian luxury world is watching: Prada Group has signalled that its hunger for acquisitions has not been sated by its latest high-profile deal, and that further transactions could be on the table, possibly within 2025.

In a message to investors this weekend, the Prada Group affirmed that while the recently completed takeover of Versace marked a strategic landmark, it remains open to meaningful deals as part of its growth roadmap. The language, deliberately cautious yet definitively forward-looking, has led market observers to infer that the group may seek to consolidate further — whether by adding niche labels, entering adjacent luxury categories, or reinforcing craft and distribution capabilities.

Prada’s acquisition of Versace earlier this year gave the house a powerful new flag in its portfolio. That deal brought together Prada’s heritage and global scale with Versace’s bold branding and pop-culture resonance. With the integration well underway, group executives now appear comfortable in signalling a readiness to hunt for the next accumulation of value.

Speaking under the condition of anonymity, one executive close to the board said that the group has built a platform capable of integrating new brands efficiently and that while it is not desperate to buy, it is ready when the right opportunity arises. The executive stated that timing will dictate whether something emerges in 2025 or beyond, adding that the company does not rule out 2025 for a new deal but is not committed to making a move within the year.

The rationale behind the group’s posture is multi-faceted, rooted in shifting consumer expectations, rising market complexity, and the accelerating need for diversification. Younger luxury buyers are exploring beyond traditional heritage labels, and entering new categories through acquisition provides speed, expertise, and strategic optionality. Market analysts also note that expansion into lifestyle, jewellery, beauty, or home goods could strengthen revenue resilience while offering broader touchpoints for brand loyalty.

Prada’s financial outlook, supported by strong free cash flow and solid margins, gives the group capacity to continue acquiring selectively. Several industry advisers have pointed out that luxury companies today must justify acquisitions not with prestige but with operational synergy, efficiency upside, and geographic potential, especially in Asia and other emerging regions.

Although Prada has not indicated any targets, analysts speculate that opportunities may arise among heritage labels with strong craft identities, lifestyle companies suited to ecosystem expansion, technology-driven platforms that strengthen digital capabilities, or regionally focused brands offering distribution advantages in fast-growing markets. The group is expected to maintain a disciplined approach, balancing ambition with valuation caution.

The risks of expansion remain clear: integrating multiple brands requires cultural alignment, brand DNA preservation, and measured strategic pacing. Insiders note that the Versace integration process has been instructive, offering guidance on what to accelerate and what to protect. These lessons may shape the approach to any future acquisitions.

The announcement has received mixed but largely positive reactions from analysts, many of whom believe that the luxury market may be entering a period of intensified consolidation. Some caution that smaller brands may hold out for higher valuations or explore private-equity partnerships, contributing to a competitive acquisition landscape.

As the year moves toward its final stretch, the market’s attention will focus on whether Prada Group unveils new initiatives that signal a shift in strategic direction and whether any acquisition candidates emerge onto the public radar. A move in 2025 could alter the competitive dynamics of the Italian and global luxury sectors, while a delay would reinforce Prada’s preference for caution and precision.

For now, the message is unmistakable: Prada Group’s appetite for growth remains strong. With Versace integrated and momentum building, the next chapter is poised to unfold — and the luxury industry is watching closely.