Strategic Move Expands VIVA’s Footprint Across European Wine Markets

In a landmark deal that signals significant movement within the European wine industry, Swedish-based VIVA Wine Group has officially acquired Delta Wines for £76 million. The acquisition marks a pivotal moment for both companies and sets the stage for accelerated growth, broader distribution, and strategic consolidation across the continent.

Delta Wines, headquartered in the Netherlands, has earned a reputation for its expansive portfolio of global wines and strong logistics infrastructure throughout Northern Europe. With operations that span across several countries, including Germany and Scandinavia, Delta Wines has long served as a trusted supplier to both retail and hospitality clients.

According to VIVA Wine Group CEO Mattias Åström, the acquisition is a “natural fit” that aligns with the company’s long-term strategy. “Delta Wines brings deep expertise, a rich supplier network, and a commitment to sustainability that matches our own,” Åström stated. “Together, we are poised to lead the European wine market into its next chapter.”

The deal reflects ongoing consolidation in the wine and beverage sector as companies aim to achieve scale, reduce costs, and diversify offerings in an increasingly competitive landscape. As consumer preferences shift and sustainability becomes a top priority, larger, more agile entities are best positioned to respond.

Delta Wines’ management echoed the sentiment, describing the partnership as a win-win for all stakeholders. “We see this as an opportunity to strengthen our brand and expand our reach while maintaining the quality and service our partners expect,” said Delta’s Managing Director.

The acquisition is expected to drive immediate synergies across procurement, marketing, and digital operations. VIVA Wine Group has committed to maintaining Delta’s existing team and facilities while investing in new technologies and innovations, particularly in sustainable packaging and e-commerce solutions.

Analysts believe this move could reshape the mid-tier wine distribution sector in Europe and could be the first of several strategic mergers in the years to come. The combined resources of the two firms promise improved supply chain resilience, expanded product availability, and enhanced customer experiences.

For consumers, this could translate into greater access to international wine varieties at competitive prices. For the industry, it sets a benchmark for responsible growth and collaboration in a post-pandemic economy.

With this acquisition, VIVA Wine Group not only strengthens its position but also reinforces its vision of building a sustainable and dynamic wine ecosystem across Europe.