Brands Embracing Eco-Friendly Practices and Inclusive Design

This season, Fashion Week events are not just about showcasing new collections, but also about promoting important messages and pushing the boundaries of sustainability. From using upcycling and innovative materials to championing diversity and inclusion, brands are making a conscious effort to embed eco-friendly practices into their ethos.

In January, the British Fashion Council announced its decision to adopt Copenhagen Fashion Week’s sustainability requirements for showcasing at London Fashion Week, starting with its NEWGEN emerging designer platform from January 2026. This move aims to promote progress in the industry and set a new standard for sustainable fashion.

Several brands have already taken steps towards sustainability, such as Collina Strada, which has become known for its use of upcycling and low-impact materials in its designs. The brand’s vibrant and diverse shows engage people with climate awareness, making it a standout in the industry. Collina Strada’s commitment to sustainability is reflected in its use of repurposed materials, such as repurposed denim and organic cotton, which reduces waste and minimizes the brand’s environmental footprint.

Maria McManus, another brand, has founded its own label on the principles of using less water, utilizing fewer chemicals, and creating less waste. Its elevated essentials are crafted with the most luxurious and least polluting materials, setting a new standard for sustainable fashion. Maria McManus’s designs are not only eco-friendly but also accessible, making sustainable fashion more inclusive and desirable.

In London, Unhidden is the first adaptive brand to become a member of the British Fashion Council. It creates inclusive, stylish, and socially responsible clothing for people with and without disabilities, spotlighting the disabled community through its shows. Unhidden’s commitment to accessibility is reflected in its use of adaptive designs, which cater to people with disabilities and promote inclusivity in the fashion industry.

In Milan, Dhruv Kapoor challenges norms with a design philosophy of fearless self-expression and limits its environmental impact with 40% of the collection coming from surplus textile factory. The brand also incorporates zero waste design principles and supports Indian craftsmanship and social change initiatives. Dhruv Kapoor’s commitment to sustainability is reflected in its use of repurposed materials, such as repurposed fabric scraps and organic cotton, which reduces waste and minimizes the brand’s environmental footprint.

Ganni, a Danish brand, is making its debut on the official Paris schedule, bringing its responsible production ethos matched with Scandi cool girl vibes. The brand has invested heavily in innovation through its Fabrics of the Future initiative, introducing unusual materials to the catwalk, such as leather alternatives made from olive tree waste and regenerated polyester made from textile waste. Ganni’s commitment to sustainability is reflected in its use of eco-friendly materials, such as organic cotton and recycled polyester, which reduces waste and minimizes the brand’s environmental footprint.

Stella McCartney returns to Paris for spring/summer 26, using 99% conscious materials in its collection, including a leather alternative made from mycelium. The brand continues to invest in innovative new materials, making it a leader in sustainable luxury fashion. Stella McCartney’s commitment to sustainability is reflected in its use of eco-friendly materials, such as organic cotton and recycled polyester, which reduces waste and minimizes the brand’s environmental footprint.

These brands are not only promoting sustainability but also inclusivity and diversity. Maria McManus, Tolu Coker, and Priya Ahluwalia are just a few examples of designers who are championing ethical and inclusive ways of designing and manufacturing. Their commitment to social change and sustainability is a step towards a more conscious and responsible fashion industry.

The growing demand for sustainable fashion has led to a shift in consumer behavior, with many consumers prioritizing eco-friendly and inclusive brands. As a result, brands are under pressure to adopt sustainable practices and promote inclusivity in their designs. The industry’s shift towards sustainability is not only a response to consumer demand but also a recognition of the need to address the environmental and social impact of the fashion industry.

As the fashion industry continues to evolve, it is clear that sustainability and inclusivity will remain at the forefront of fashion week events. Brands that prioritize eco-friendly practices and inclusive design will not only appeal to conscious consumers but also contribute to a more responsible and sustainable fashion industry.